Five AM is a store bought product that focuses on the people in the world that wake up at 5 am to get a head start in the day. The people who wake up at 5 are more goal oriented and do not believe in the word "impossible." Five AM gives an activity boost to help power through the day. Created below is a unique, bold logo, coffee and candy bar packaging along with some merchandise.
Process sketches of logo mark.
Back to Top